Velocity - 7-Minute Video Generation at Scale
AI-generated product videos at scale. 7 minutes. $50. No studio.
Work Project
Avataar.ai
Shipped → Scaled
Python, AWS, Stable Diffusion, ElevenLabs
Live at Avataar.ai
THE HOOK
HP came to us needing 2,500 product videos across 28 markets. The agency quote was $1.25M and 6 months. We said 7 minutes and $50 per video. They said yes. That's the story of Velocity.
7 min
Video generation time
25k
Signups in 6 months
$50
Per video vs $500–2k agency
THE REAL PROBLEM
E-commerce was drowning in static images. Customers wanted to see products in motion — but video production was gated behind agency timelines and $500–$2,000 per video price tags. For a brand like HP with thousands of SKUs, that math simply didn't work. The brief: make video production as fast and cheap as image generation, without sacrificing quality. No studio. No actors. No 6-week turnaround.
THE HARD PROBLEMS
Three things had to be true simultaneously: quality had to be indistinguishable from studio output, speed had to be under 10 minutes per video, and the pipeline had to support 28 languages without re-recording. Existing tools handled one of these. None handled all three. We also had to make it accessible to non-technical brand managers — not engineers — because the people generating videos at HP were marketers, not ML teams.
WHAT SHIPPED
Velocity is an AI video generation pipeline built on top of Avataar's 3D rendering engine. Input: a product SKU, a script, and a language. Output: a broadcast-quality video in under 7 minutes. The pipeline handles 3D asset rendering, AI voiceover via ElevenLabs, background scene generation, lip-sync where needed, subtitle baking, and multi-format export. HP used it to generate their entire catalog — 2,500 videos across 28 markets — in weeks, not years. Cost per video dropped from $500–$2,000 to $50. Time dropped from 2–3 weeks to 7 minutes.
OUTCOMES
HP contract signed for 2,500 videos across 28 markets. 25,000 users signed up in 6 months after public launch. Video conversion rates 3–5x higher than static images across HP's catalog. $50 per video vs $500–$2,000 agency rate — a 10–40x cost reduction. Product featured in Avataar's enterprise pitch deck as the flagship AI capability.
WHAT I'D DO DIFFERENTLY
We built Velocity for HP first and the market second. The pipeline was heavily optimized for their SKU structure and SAP data format. When we tried to onboard the next enterprise client, we had to rebuild 40% of the ingestion layer. I'd have designed for a configurable data schema from day one, even if it meant shipping HP two weeks later. The other miss: we never built a self-serve tier. 25k signups sat in a waitlist because onboarding was fully manual. That was a missed growth unlock we never recovered.
THE TAKEAWAY
The best product insight isn't always technical. The real unlock for Velocity wasn't a better model — it was realizing that brand managers needed a tool that felt like Canva, not like Blender. Speed and quality were table stakes. Simplicity was the moat. If the person generating the video has to open a terminal, you've already lost.
THE CORE INSIGHT
Video at scale isn't a creative problem. It's a pipeline problem. Once you treat it like infrastructure — inputs, transforms, outputs, quality gates — the cost and time numbers become inevitable. The creativity happens at the edges. The middle is just engineering.
